Enterprise and Marketing
“A brand for a business is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos
The Business Studies curriculum aims to provide students with a deep understanding of the world of business and enterprise. Business studies is designed to produce future entrepreneurs of the world.
This is achieved through:
- Developing skills over the course which will develop their mind and character and prepare them to enter the world of business and employment.
- Developing students’ financial knowledge of the world of business and enterprise by encouraging students to be aware of the costs that contribute to the success or failure of a business.
- The use of independent coursework and group work.
- Academic and practical elements that develop students’ communication skills which allows students of all abilities to enjoy and succeed in the course.
“Enterprise & Marketing is a great way to learn life skills and a brilliant way to introduce you into the world of work including the importance of secure finances.” Year 11 student
Key Stage 4 Enterprise & Marketing students follow the OCR Cambridge National Enterprise & Marketing specification.
The full OCR Cambridge National Enterprise & Marketing specification can be downloaded at the bottom of the page.