For more information regarding the curriculum please contact: admin@blaconhigh.cheshire.sch.uk
HALF TERM 1
Introduction to Course, Units, assessment.
Teacher led lessons based on exam preparation
- Market Segmentation
- Market Research
- Costs of producing products and services
- Breakeven point
- How profit is calculated.
- Fixed & Variable costs.
HALF TERM 2
Students will continue to learn key topics based around exam preparation. Lessons to include;
- Different forms and features of business ownership
- Sources of funding (capital) to start up a business
Purposes of different functional areas needed in a new business (marketing, human resources, finance)
HALF TERM 3
Students will continue to learn key topics based around exam preparation. Lessons to include;
- Concept of product lifecycle
- Product differentiation in business
- Impact of external factors on product development
- Pricing products based on customer base
- Importance of customer service within business
- Test to recap learning.
HALF TERM 4
Introduction to R065 Coursework, coursework will include;
- How to identify a target market?
- Building a customer profile (age, gender, race, ethnicity, lifestyle, class)
- Market segmentation (demographic, geographic, behavioural, psychographic).
- Market research (primary, secondary, qualitative, quantitative).
- Designing a product which includes pricing, brand, logo etc.
- Reviewing their product (strengths and weaknesses) based on the customer profile they identified.
HALF TERM 5
Students to continue with R065 coursework.
- How to identify a target market?
- Building a customer profile (age, gender, race, ethnicity, lifestyle, class)
- Market segmentation (demographic, geographic, behavioural, psychographic).
- Market research (primary, secondary, qualitative, quantitative).
- Designing a product which includes pricing, brand, logo etc.
- Reviewing their product (strengths and weaknesses) based on the customer profile they identified.
HALF TERM 6
Students to continue with R065 coursework.
- How to identify a target market?
- Building a customer profile (age, gender, race, ethnicity, lifestyle, class)
- Market segmentation (demographic, geographic, behavioural, psychographic).
- Market research (primary, secondary, qualitative, quantitative).
- Designing a product which includes pricing, brand, logo etc.
- Reviewing their product (strengths and weaknesses) based on the customer profile they identified.
HALF TERM 1
Recap Course, Units, assessment.
Teacher led lessons based on exam preparation
- Market Segmentation
- Market Research
- Costs of producing products and services
- Breakeven point
- How profit is calculated.
- Fixed & Variable costs.
HALF TERM 2
Introduction to R066 – Market and pitch a business proposal.
L01: Be able to develop a brand identity and promotional plan to target a customer profile including;
- Branding
- Benefits of Branding
- Planning a pitch
HALF TERM 3
L02 - Be able to pitch a proposal for a proposal including;
- Planning a pitch
- Things to consider during a pitch
- Mini Pitch
- Pitching your product
- Reviewing your pitch.
HALF TERM 4
R066 Coursework
CONTINUATION OF L02 - Be able to pitch a proposal for a proposal. Topics discussed above.
L03 - Be able to pitch a proposal to an audience
HALF TERM 5
R066 Coursework
L04 - Be able to review the strengths and weaknesses of a proposal and pitch.
HALF TERM 6
R065 Coursework
Students to finish R065
- How to identify a target market?
- Building a customer profile (age, gender, race, ethnicity, lifestyle, class)
- Market segmentation (demographic, geographic, behavioural, psychographic).
- Market research (primary, secondary, qualitative, quantitative).
- Designing a product which includes pricing, brand, logo etc.
- Reviewing their product (strengths and weaknesses) based on the customer profile they identified.
HALF TERM 1
Recap Course, Units, assessment.
Teacher led lessons based on exam preparation
- Market Segmentation
- Market Research
- Costs of producing products and services
- Breakeven point
- How profit is calculated.
- Fixed & Variable costs.
Introduction to Introduction to R066 – Market and pitch a business proposal.
L01: Be able to develop a brand identity and promotional plan to target a customer profile including;
- Branding
- Benefits of Branding
- Planning a pitch.
*Students Exam And Coursework Due In January
HALF TERM 2
Recap Course, Units, assessment.
Teacher led lessons based on exam preparation
- Market Segmentation
- Market Research
- Costs of producing products and services
- Breakeven point
- How profit is calculated.
- Fixed & Variable costs.
Introduction to Introduction to R066 – Market and pitch a business proposal.
L01: Be able to develop a brand identity and promotional plan to target a customer profile including;
- Branding
- Benefits of Branding
- Planning a pitch.
*Students Exam And Coursework Due In January
HALF TERM 3
Students to sit exam (first attempt) January 21st.
Continuation of coursework
L02 - Be able to pitch a proposal for a proposal including;
- Planning a pitch
- Things to consider during a pitch
- Mini Pitch
- Pitching your product
- Reviewing your pitch.
*DEPENDANT ON COURSEWORK SUBMISSION DEADLINE, AWAITING FINAL CONFIRMATION FROM OCR REGARDING MAY DEADLINE
HALF TERM 4
CONTINUATION OF L02 - Be able to pitch a proposal for a proposal. Topics discussed above.
L03 - Be able to pitch a proposal to an audience.
Each presentation to last 5 minutes, students will present their business idea.
*DEPENDANT ON COURSEWORK SUBMISSION DEADLINE, AWAITING FINAL CONFIRMATION FROM OCR REGARDING MAY DEADLINE
HALF TERM 5
R066 Coursework
L04 - Be able to review the strengths and weaknesses of a proposal and pitch.
*DEPENDANT ON COURSEWORK SUBMISSION DEADLINE, AWAITING FINAL CONFIRMATION FROM OCR REGARDING MAY DEADLINE
HALF TERM 6
R065 Catchup if necessary
*Students to take second attempt of exam in June.
*DEPENDANT ON COURSEWORK SUBMISSION DEADLINE, AWAITING FINAL CONFIRMATION FROM OCR REGARDING MAY DEADLINE
